Tosh design

LAG FRANKOPAN

UNTOUCHED NATURE EXPERIENCE

Wild and undiscovered, Klek as a part of the Dinarides is one of the unique sites in the heart of Croatia
where you can experience all-round beauty of the nature and the magnificence of the mountain.

MOUNTAIN

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LAG Frankopan is a natural area located in central Croatia. The specificity of this area is a significant height of mountain Klek, which is 1182 meters above the sea level. The whole area belongs to the Dinaric system and the southwestern region of Kordun. Therefore, the best feature of this area is a considerable karst underground, and its total size of the underground passages is the largest one in Croatia.

WATER

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The relief of the zone is characterized by high karst phenomena such as karst fields, underground streams, rocks, sinkholes, etc., and all surface water is lost almost immediately in the underground, thus creating flows of water deep beneath the surface. These are also the areas of large underground cave systems of outstanding natural beauty.

RESPECT NATURE

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Local Action Group (LAG) established in the EU and with support of the rural region brings together representatives of small and medium-sized enterprises, local self-government, non-profit organizations and other stakeholders from various fields who together agree on a common protection in order to develop their regions.

LAG Frankopan on Croatian territory includes the municipalities of Bosiljevo, Cetingrad, Generalski Stol, Josipdol, Plaški, Saborsko and Tounj and towns Slunj, Ogulin and Otočac. The area encompassed by LAG administratively belongs to Karlovac and Lika-Senj County.

LOGO DESIGN AND BRANDING

Tosh design has developed the visual identity for LAG Frankopan. The strategy and design aimed at communicating important message for the preservation of natural heritage and support of rural areas. The logo is built on the concept of natural beauty of LAG areas. The shape of the top of the Klek mountain and the clean sources of underground rivers symbolize the connection between these two altitude points.

LOVE HER, BUT LEAVE HER WILD

Nature has an important place in Croatia. It should be experienced, but at the same time protected, too.

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