
LEON GYM
LIVE YOUR LIFE BOLD
Leon Gym is a Thailand kickboxing club based in Croatia.
We designed their logo, club branding and print materials.
We designed their logo, club branding and print materials.

DESIGNED FOR COURAGE
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As part of our design of Leon Gym, we created an identity based around the Thai and Croatian elements.
We looked at traditional Thai dragons that have strong and simple lines so we created our dragon. For the typography we chose bold but playful font, the boldness of the typo paired with the elegance of the dragon hits a perfect balance. The red and white scale is a representation of squares in Croatian coat of arms.

Our take on the Leon Gym logo was to develop a strong identity that speaks meaningfully of powerfull martial arts

Leon Gym is now the second most desirable kickboxing club in Croatia
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